Home » Technology » Apple legalizes and taxes in-app tipping for content creator…


Apple has activated a new revenue stream that could foster communities of digital content creators around the world like those already thriving in China. Apple’s newly published update to its App Store policies officially designates voluntary tipping via virtual currency as in-app purchases that Apple taxes 30 percent. By taking tipping out of the grey area, more app developers might institute digital tip jars as an alternative way to get creators paid without having to offer ad revenue sharing.

Chinese live-streaming video apps like Yinke and Yizhibo have long embraced tipping, allowing viewers to tip or give virtual gifts to the stars they watch in exchange for extra attention from the performer or just as a show of gratitude. American live-streaming apps like Facebook Live and Periscope don’t offer tipping; instead, Facebook has begun letting broadcasters show ads in their streams and keep 55 percent of the revenue.

Yinke users can buy expensive virtual goods and send them to content creators, who cash out a portion of the gift’s cost. Image via A16Z

But last month, Apple cracked down on unofficial tipping, which sidestepped its 30 percent tax on in-app purchases by highlighting how the tips were donations rather than purchases. The Wall Street Journal reported Apple had told WeChat and other Chinese social apps to disable their tipping functions or be kicked out of the App Store.

Previously, there was no formal rule from Apple about how tipping was classified. Now, Apple has instituted a legitimate way to tip. As part of the App Store policy update coinciding with the developer release of iOS 11, Apple writes:

Apps may use in-app purchase currencies to enable customers to “tip” digital content providers in the app.

This means developers can add tipping features without fearing repercussions from Apple, as long as they’re willing to give the giant 30 percent. The grey area had kept tipping out of some popular apps who sought to avoid any…

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