Home » Technology » Google Search will now help you find nearby events


Google today is updating its app and mobile web experience in the U.S. to help web searchers more easily find things to do – like concerts, art exhibits, lectures, festivals, meetups, sporting events, and more – which are happening nearby, either now or in the future.

The company says it’s rolling out this new feature now because it sees millions of daily search queries related to finding local events and activities.

However, what’s left unsaid is that the public events space is something Facebook has grown to dominate – 100 million people use the feature daily, as of last fall, and 650 million use it across Facebook. Facebook Page owners often keep a running list of their upcoming events, which Facebook users can subscribe to, mark as interested in attending, or click to indicate they’re going. Event activity then populates back to the News Feed, giving the events the potential to virally spread among users’ friends. Facebook even offers its own standalone Events app.

In addition, users also often turn to ticket sellers’ apps over web searches when looking to buy tickets to concerts or other sporting events – again, cutting Google out of the equation.

Google’s answer to these ongoing threats is to do what it does best: organize information and make it more easily accessible.

The company has worked with a number of event-related sites to make their content eligible to display in Google Search. The events will appear when users type in a related query, like “jazz concerts in Austin” or “art events this weekend.”

 

At launch, Google has pulled in data from Eventbrite, Ticketmaster, SeatGeek, Meetup, Vividseats, Jambase, LiveNation, Burbio, Allevents.in, Bookmyshow.com, StubHub, Bandsintown, Yext and Eventful. This list of supported sites will expand in time, Google says, and it has also created developer guidelines for anyone else who wants to make sure their own event listings are surfaced in a similar way through Google…

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