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Amazon has quietly rolled out the “Send to Kindle” feature to its Kindle for iOS application that allows you to save to the app articles and documents found on the web. That means your Kindle device or app can replace your preferred “read it later” application — like Pocket or Instapaper, for example — apps where regular web readers often store the longer news articles, features or profiles they want to dig into at a later date.

Amazon, of course, already supported saving web content to Kindle through desktop browser extensions, emails to your “Send-to-Kindle” email address and from Android phones. But now that lineup includes the default iOS browser, Safari, which will make the feature more accessible to a large number of users.

What’s funny about “read it later” apps is that they sometimes become a black hole for content. The act of marking something as “to read” instead of devouring it then and there on the spot typically means it’s not content you’re all that obsessed with in the first place. You sort of do want to read it, you probably should read it, but… well, let’s save that for another day!

Kindle, on the other hand, is more a regular destination for readers — at least those who are not “real book” purists who prefer flipping actual pages to virtual ones. With each launch of the Kindle app, you’ll be reminded of the web content you bookmarked for a later read — and that increases the chance that you’ll finally complete the task instead of continuing to ignore it, as is easier with more isolated apps like Instapaper.

According to Amazon’s App Store description, to use the new feature — which works with documents as well as web pages — you’ll first have to enable it in Safari’s settings. To do so, you’ll tap on the “Share” button in the mobile browser, then add “Kindle” as one of the destinations by toggling the switch.

From then on, when you’re on the web and don’t have…

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