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Carlson Wagonlit Travel has announced the appointment of Simon Nowroz as chief marketing officer, with immediate effect.

Reporting to Patrick Andersen, chief strategy and commerce officer, he will be based in Minneapolis for the global travel management company.

“Simon blends his deep sector experience in travel with an intimate knowledge of innovation, marketing, branding and business development,” said Andersen.

“We have exciting times ahead, both in terms of product and brand development, and I am delighted to welcome him to the team.”

Nowroz joins from Anderson Capital Advisors, a specialist advisory firm he co-founded to focus on maximising customer returns from creative digital strategies, independent of market directions.

Prior to that he was head of new ventures with Travelport for two and a half years, and he was president and managing director APAC with the firm for nine years before that.

He has over 25 years’ travel industry expertise covering consultancy, distribution, car hire and air.

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